Get access to industry intelligence & info with Woolmark Certification




The Woolmark Company, a global authority on wool and a subsidiary of Australian Wool Innovation, has offered its Woolmark certification to over 5 billion wool and wool care products in the last 50 years to guarantee durability, performance and quality. Woolmark rigorously tests wool products through independent authorised laboratories to ensure they meet its specifications.

The multiple benefits of acquiring the Woolmark Certification for wool products include:

The Woolmark Company, a global authority on wool and a subsidiary of Australian Wool Innovation, has offered its Woolmark certification to over 5 billion wool and wool care products in the last 50 years to guarantee durability, performance and quality. Woolmark tests products through independent authorised laboratories to ensure they meet its specifications.

Traceability: Every certified Woolmark product has a unique batch number that can be traced through the supply chain, providing the first step in full supply chain traceability.

Brand Recognition: About 68 per cent of surveyed consumers believe clothes with the Woolmark symbol are worth paying more for. Brands can leverage the reputation and authority of the iconic Woolmark symbol to build consumer confidence.

Natural Fibre Assurance: Woolmark certification verifies that the wool in each certified product meets the exacting quality standards of Woolmark and is what it claims to be.

Technical Transfer: Woolmark’s dedicated technical team of experts have specialist knowledge in all areas of the supply chain and are available to assist the licensees with technical transfer, traceability, process and product development and supply chain optimisation.

Supply Chain Optimisation: Woolmark offers its licensees design team support with supply chain assistance, quality assurance, seasonal consultation, product innovation and marketing to commercialise new wool product lines.

Education: Woolmark offers comprehensive training sessions tailored exclusively to Woolmark licensees to educate staff about the benefits and versatility of wool to maximise their sales of wool product.

Visit this link to become Woolmark certified.

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