Is ActiveCampaign Software Right for my Business?

ActiveCampaign is an awesome lead-generation software that can help your business grow. It’s not just a marketing tool, it also helps you build better email lists, increase your conversion rate, and more. You may not think buying another software tool would benefit your business at this point. However, there are many other ActiveCampaign competitors that can be a right fit for your needs.

However, the new features and improvements in version 3 make ActiveCampaign worth considering for any company that wants to get the most out of its marketing tool. Read on to learn why you should buy it and how it can help your brand.

What’s in Version 3?

ActiveCampaign 3.0 is a massive update that has been in development for a while. It comes with a few new features, but the most prominent is the addition of a Google ads section. To get this, you need to host your campaign on Google’s Ads platform. This is a huge boost for ActiveCampaign, and it comes with a lot of benefits. You can see all the new features in the feature comparison table below.

Why is ActiveCampaign worth Considering for your Business?

There’s no question that ActiveCampaign has been around for a long time. However, compared to other tools in its category, it’s a bit of an old shoe. However, that doesn’t mean that ActiveCampaign isn’t worth considering for your business. There are a few reasons why you should buy this software and get the most out of it.

ActiveCampaign was the first real-time lead management software. It’s still one of the best, with support for everything from email marketing to telemarketing and more. This makes it ideal for email lists, which can be used for everything from lead magnets to sales tracking software. ActiveCampaign is all about building and managing an email list. It has a lot of tools to help you grow your list, from automating the process to making your campaign more effective.

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What’s new in Version 3 of ActiveCampaign?

The biggest new feature in version 3 is the added Google ads section. This is significant for a few reasons. First, it allows ActiveCampaign to work more closely with Google’s Ads platform, which means it can target a much broader audience. Second, it allows ActiveCampaign to integrate into the Google Search Console, which means you can easily see which of your visitors is a potential customer and show them specific content.

How to get the Most out of ActiveCampaign

The best part about ActiveCampaign is that it gets the most out of you. You can set up an automated campaign that runs 24/7, hitting your desired goals each time. You can also set personalized goals for new customers, leads, and sales, which are automatically tracked and reported. If you need any help, the support ticket system is easy to use, and they respond quickly.

Proven track record

As with any business tool, ActiveCampaign has its problems. For example, some of its features are Windows-only, which can make it less useful for some businesses. However, compared to some of the other software tools on this list, ActiveCampaign has a much better track record.

For example, it’s been around for a long time, and it’s had a lot of updates over the years. What’s more, it’s been through trouble (e.g. being discontinued) and success (e.g. when it was able to deal with the huge demand for its product).

Easy to use

For a business to make the most of its marketing tool, it needs to be easy to use. That’s especially true when that marketing tool is your email list software. It’s nice to have a tool that you can use without having to be an expert to get the most out of it. That’s why easy-to-use tools are good.

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However, it’s important to note that ActiveCampaign isn’t easy to use. It may be a bit of an acquired taste at first. However, once you get the hang of things, it will be one of the easiest email list software you’ve ever used.


ActiveCampaign doesn’t come cheap. Pricing varies between $49 and $69 per month, depending on the number of campaigns you run. This may seem like a lot of money, but it may be worth it if you’re looking at it from a cost-per-conversion standpoint. If you’re running a business, and especially if you’re looking at it from a marketing standpoint, every cent likely counts. So, even though ActiveCampaign may seem like a pricey tool, in the long run, it may be worth it.

Final Words

Whether you’re looking for a tool to help you generate new leads, improve your conversion rate, or boost your sales, ActiveCampaign has everything you need. It’s a reliable tool that’s been around for a long time, and it comes with a lot of great features. It’s worth considering for your business, and it can even be used as a marketing tool.

© 2023, Aron Walter. All rights reserved.

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