Italian clothing company Diesel launches D:VERSE NFT collection

Italian retail clothing company Diesel has launched D:VERSE, its bridge between the virtual and real life, with phygital products, unique runway garments and metaverse wearables. The NFT Collection includes only one token, with a unique physical and digital showpiece. It offers a special VIP all-access pass for the next In Real Life Diesel Runway Show.

The physical experience includes access to unique runway showpiece, limited edition garments, sneakers and accessories. Diesel will allow buyers to participate in person in the next 2023 Spring-Summer fashion show as well as to other Diesel events around the world. They can also receive, at no additional cost, an exclusive and unique Denim Fur Coat worn during the last Fall/Winter 2022 fashion show, a Puffer Jacket special edition or a Prototype CR sneaker limited edition reserved for NFT owners only, the company said on its website.

Customers entering the Diesel metaverse can access the exclusive D:VERSE Family reserved for Diesel D:VERSE NFTs Collection holders. D:VERSE Family is a new community for Diesel D:VERSE NFTs Collection. It will be involved in a long series of meta-projects, collaborations and initiatives between physical and virtual, metaverse and live events, NFTs and tangible clothing.

Italian retail clothing company Diesel has launched D:VERSE, its bridge between the virtual and real life, with phygital products, unique runway garments and metaverse wearables. The NFT Collection includes only one token, with a unique physical and digital showpiece. It offers a special VIP all-access pass for the next In Real Life Diesel Runway Show.

“Being part of the community will enable exclusive Whitelists, discounted Pre-Sales, Raffles, free Airdrops, additional metaverse-ready wearable NFTs and reserved roles on private channels inside Diesel official Discord,” the company said.

Fibre2Fashion News Desk (KD)