Published on : Friday, February 11, 2022
On Thursday, OYO, the hospitality tech company, has recently collaborated with the administration of Jammu and Kashmir to introduce a rural tourism initiative with the name – ‘Crown of Incredible India’, all over the Union Territory to give a fillip to the troubled tourism industry of J&K and turn the youth into start-up entrepreneurs of the state.
Under this, OYO will also associate with the Centre’s ‘Mission Youth’ programme to introduce homestays all over 75 villages with a mission to promote entrepreneurship and create opportunities related to self-employment.
To quote a senior official, “The J&K government and…OYO Group launched rural homestay under project ‘Crown of Incredible India’ to encourage micro-entrepreneurs in the villages. It will revitalise local art and crafts and redevelopment of rural areas.”
Manoj Sinha, the Lieutenant Governor of J&K, who introduced the effort along with Ritesh Agarwal, OYO founder and Group CEO, at Raj Bhawan, said, “Rural homestays in Madhya Pradesh, Gujarat, Karnataka and Maharashtra have started to rival conventional tourism. Having the most beautiful locales in the country, J&K is determined to catch up. This partnership marks the start of a new chapter.”
Singh also mentioned that OYO has made a great start to onboard the rural homestays of J&K on their platform.
“Our mission youth department has identified 75 villages under the tourist village network. They will partner with OYO, not just to generate jobs, but to improve the local economy and infrastructure.”
“Those youth in this programme, who want to start their homestays, we will support them through an incentive of 50,000 each,” he said.