Perforce Research Finds 68% of Online Shoppers Have Felt Like Throwing Their Phone Against the Wall When a Shopping App Crashes

Secure checkouts, accurate stock, and quick load speed are the top features consumers expect when shopping digitally this holiday season

Minneapolis, MN., November 10, 2022Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development cycle, released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

Perforce Logo

Perforce Logo

According to the findings, the top three reasons consumers shop online or on mobile apps are for convenience (79%), followed by shopping for the best deal (66%), and for the number of options available to them (54%). As brands head into a highly profitable time of year, starting with Black Friday and Cyber Monday, it’s imperative development teams prepare for peak traffic, optimal channel performance, and seamless user experiences to retain and attract shoppers.

Significant findings from the report include:

Consumers Are Not Afraid to Take Business Elsewhere

Consumers’ expectations for user experience are incredible high, and brands must understand what shoppers want to deliver better experiences and gain their wallet share. Over a quarter of consumers (78%) have thought about taking their business elsewhere if a shopping app crashes on them or is slow to load when navigating; and only six percent will stay loyal to a brand after a crash occurs. Further, 31% believe these channels should never crash, 15% expect crashes to be fixed within seconds, and 28% expect fixes within minutes to keep them shopping on the same app or site. The survey also found that 68% of consumers have even wanted to throw their phone against the wall when a shopping app crashes. With holiday season traffic reaching peak numbers, it’s critical to test load capacity and improve the backend to endure high visitor traffic.

See also  Netcompany publishes Interim report for the 12 months ended 31 December 2021

“Our survey reinforced what we already knew—when shopping digitally, we’re finding people have less patience for bad experiences,” said Stephen Feloney, VP of Products, Application Quality at Perforce. “Brands must do a better job of adopting continuous testing strategies to capture performance and functional issues early, as well as to fix security, accessibility, and user experience bugs before they reach the consumer. This is something we’ve built entire testing strategies around for leading global companies to ensure they capture all the potential revenue they can during the holiday season and beyond.”

Five Features Consumers Expect

When asked about the top features consumers expect when shopping online or via a mobile app, respondents focused on several areas that impact the user experience:

  1. 59%: Safe and secure checkouts.
  2. 58%: Accurate stock and having cart items remain in stock.
  3. 47%: Accurate coupon codes—a functional feature that could also impact a brand’s bottom line if it’s incorrectly higher than intended.
  4. 47%: Page and image load time.
  5. 45%: Consistency across devices, browsers and platforms.

“The last few years have accelerated brand digital transformation efforts and expectations—and now, the cost of failure is much higher when delivering web and mobile experiences,” said Eran Kinsbruner, Chief Evangelist at Perforce. “Brands no longer have excuses to be unprepared for high traffic seasons like holiday shopping. It’s up to DevOps teams to evolve their testing strategies and lay a stronger foundation for web and mobile success; carefully planning and appropriately allocating the people, processes, and technology (in that order) to collaborate and become more agile.”

See also  Sun Strategy partners with Amdaris to provide sustainable branding solutions at scale

For the full findings of the research and to learn more about how Perfecto and BlazeMeter can get you Black Friday read, please visit our website.

Perforce surveyed 1,000 people 18+ in the U.S. with Dynata, a Data and Survey Insights Platform.

About Perforce
Perforce powers innovation at unrivaled scale. Perforce solutions future-proof competitive advantage by driving quality, security, compliance, collaboration, and speed – across the technology lifecycle. We bring deep domain and vertical expertise to every customer, so nothing stands in the way of success. Privately held and funded by Clearlake Capital and Francisco Partners, our global footprint spans more than 80 countries and includes over 75% of the Fortune 100. Perforce is trusted by the world’s leading brands to deliver solutions to even the toughest challenges. Accelerate technology delivery, with no shortcuts. Get the Power of Perforce.

Media Contacts
Grace Bonacum
PAN Communications
Ph: +1 617 502 4300

Maxine Ambrose
Ambrose Communications
Ph: +44 118 328 0180

Source link

istanbul escort aksaray escort arnavutköy escort ataköy escort avcılar escort avcılar türbanlı escort avrupa yakası escort bağcılar escort bahçelievler escort bahçeşehir escort bakırköy escort başakşehir escort bayrampaşa escort beşiktaş escort beykent escort beylikdüzü escort beylikdüzü türbanlı escort beyoğlu escort büyükçekmece escort cevizlibağ escort çapa escort çatalca escort esenler escort esenyurt escort esenyurt türbanlı escort etiler escort eyüp escort fatih escort fındıkzade escort florya escort gaziosmanpaşa escort güneşli escort güngören escort halkalı escort ikitelli escort istanbul escort kağıthane escort kayaşehir escort küçükçekmece escort mecidiyeköy escort merter escort nişantaşı escort sarıyer escort sefaköy escort silivri escort sultangazi escort suriyeli escort şirinevler escort şişli escort taksim escort topkapı escort yenibosna escort zeytinburnu escort porno 1080p porno izle 4k porno izle 720p porno izle abella danger alman alman porno alman porno izle aloha tube porno amatör amatör porno amatör porno izle anal anal porno anal porno izle arap porno asa akira porno asyalı porno bangbros porno bangbros porno izle banyoda sikis başörtülü porno beeg porno izle beyaz tenli porno izle biseksuel porno izle bisexsuel porno brandi love porno brazzers brazzers porno izle canli porno canli porno izle çinli porno çinli porno izle ensest porno ensest porno izle ensest seks erotik porno erotik porno izle esmer porno esmer porno izle etek altı fake agent fake taxi fake taxi porno fantazi pornoları fantezi porno izle fetiş porno fetiş porno izle fetish fransız porno fransız porno izle full hd hg porno izle gangbang porno genç kız porno izle genç kız sikişi genç teen porno izle gizli çekim porno gizli çekim pornosu grup pornosu grup porno grup porno izle hd pornolar hd porno hd porno izle hemşire porno hemşire pornosu hizmetçi porno hizmetçi porno izle ingiliz porno japon pornoları japon porno kızlık bozma kızlık bozma porno izle konulu porno konulu porno izle koreli porno köylü pornoları kumral porno kumral porno izle latin pornoları latin porno latin porno izle lezbiyen pornoları lezbiyen porno lezbiyen porno izle lisa ann porno liseli pornoları liseli porno liseli porno izle manken porno manken porno izle masaj porno izle masturbasyon porno izle masturbasyon pornoları mature porno mia khalifa porno mia malkova porno milf porno izle mobil porno mobil porno izle öğrenci porno izle öğretmen porno izle okul porno izle olgun kadın pornosu olgun porno oral porno oral porno izle oral seks porna izle pornhub pornhub porno izle porno film izle porno indir porno izle porno resimler porno star porntube porno izle redtube redtube pornoları riley reid porno rokettube rus pornoları rus porno rus porno izle sakso blowjob porno izle sarışın pornoları sarışın porno sarışın porno izle sarışın pornoları sekreter porno shemale sikiş sikiş sikiş izle şişman porno siyahi pornoları suriyeli pornoları swinger porno tecavüz porno teen porn türbanlı pornoları türbanlı porno türk pornoları türk porno türk porno izle türkçe altyazılı porno türkçe altyazılı porno izle xhamster pornoları xhamster porno xhamster porno izle xnxx xnxx porno xnxx porno izle xvideos xvideos porno izle yaşlı porno yeşilçam porno izle youjizz youporn youporn porno izle zenci porno güvenilir bahis siteleri bahis siteleri casino deneme bonusu casino siteleri deneme bonusu para yatırma bonusu bahis siteleri casino siteleribahis sitesi para yatırma