Radisson Hotel Group expands Spain presence with signing of Radisson Blu in Barcelona


Published on : Tuesday, February 8, 2022

Radisson Hotel Group is delighted to announce the signing of Radisson Blu Hotel, Barcelona Sagrada Familia, bringing Europe’s largest upper upscale brand to the city with the rebranding of Hotel Barcelona 1882 and achieving the group’s ambitions to grow its presence in Spain.

Boasting an enviable location in the Eixample district of the city and just 450 meters from the Sagrada Familia, Spain’s most visited landmark, the hotel features an impressive rooftop pool and terrace overlooking the famous basilica. It has excellent links to the city centre, situated within walking distance from Passeig de Gràcia and Plaça Catalunya and only 2 kilometers from Parc Güell, a popular tourist attraction by Antonio Gaudí.

The hotel is scheduled to open under the Radisson Blu brand in Spring 2022 and comprises of 182 guest rooms, including standard and superior rooms and 2 junior suites. Guests will be able to relax in the hotel’s vibrant and cozy lobby bar or enjoy something to eat in the light, airy restaurant. Those wishing to maintain their exercise regime are catered for thanks to the hotel’s fitness room, and there are 120 square meters of meeting space as well as 64 underground car parking bays for guests. The highlight rooftop terrace and pool offer the perfect place to unwind after a day of sightseeing while admiring the view of the Sagrada Familia and Gaudí’s mesmerizing architecture. With its LEED (Leadership in Energy and Environmental Design) Gold green building certification, the hotel is the ideal location for the eco-conscious traveler.

Elie Younes, Global Chief Development Officer, Radisson Hotel Group said “Radisson Blu celebrates 10 consecutive years as the largest upper upscale brand in Europe thanks to the trust of our partners and the loyalty of our guests. This fantastic hotel further cements the brand’s leading position in this segment. The property marks our 10th hotel with Union Investment across Europe and we look forward to our continued successful relationship. Southern Europe is a key focus market where we anticipate significant scale in the coming few years.”

Valerie Schuermans, Vice President, Business Development, Radisson Hotel Group, added: “This signing marks an important moment for our company, establishing our first hotel in Barcelona – such a cosmopolitan and inspiring city – and at the same time strengthening our partnership with Union Investment. With this transaction, Radisson Hotel Group demonstrates its confidence in the market and its commitment to expanding presence across Spain, further supported by its recent and upcoming openings in Sevilla, Bilbao and Madrid.”

Andreas Löcher, head of Investment Management Hospitality at Union Investment, said: “Barcelona is one of Europe’s most attractive hotel markets for investors with high barriers to entry. This transaction sees Union Investment bringing the Radisson Blu hotel brand to Barcelona, once again demonstrating its expertise in proactive deal structuring in the hotel sector. We are pleased to team up with Radisson Hotel Group and capitalize on our relationship.”

Radisson Blu Hotel, Barcelona Sagrada Familia is easily accessible from the Sagrada Familia metro station, just a 500 meter walk away. The city’s main train station, Sants Barcelona, can be reached via car or metro in 20 minutes, connecting Barcelona with other Spanish cities and French cities, and the city’s international airport is a 40-minute drive from the hotel.

In 2018, Radisson Hotel Group started an ambitious plan to transform the company. For the Spanish market, the ambition – always with a prudently optimistic approach – is to open more than 20 hotels within the next five years. In recent months, Radisson Collection hotels have opened in Seville and Bilbao, and later this year Spain’s first Radisson RED lifestyle property will open its doors in the center of Madrid. Meanwhile, guests can already enjoy the recently-renovated Radisson Blu Hotel, Madrid Prado as well as Radisson Blu Resort, Gran Canaria and Radisson Blu Resort & Spa, Gran Canaria Mogan.

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