Sofitel Rome Villa Borghese accepted into global luxury travel group Virtuoso


Published on : Wednesday, February 9, 2022

Sofitel Rome Villa Borghese has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,000 preferred suppliers in 100 countries. According to Edoardo Giuntoli, General Manager of Sofitel Rome Villa Borghese, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more than 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25–$30 billion annually, making the network the most significant player in luxury travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Giuntoli. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

Sofitel Rome Villa Borghese joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Sofitel Rome Villa Borghese’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

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Located on a quiet street in the center of Rome, near the renowned Borghese gardens and Villa Medici, the hotel is within walking distance of the Eternal City’s main attractions. Inspired by the adjacent gardens, the five-star hotel’s design in a former 19th-century Roman palazzo mixes materials and textures, complemented by a neutral color palette with nature-inspired tones. Rooms are of a contemporary design featuring light, bright tones and frescoed ceilings. Fine dining is available in the unique atmosphere of the Settimo restaurant, where a contemporary Roman menu is complemented by a roof terrace with panoramic views over the Eternal City. The hotel curates a plethora of unique activities, including a collection of Mini Viaggi day trips in luxury supercars, yoga around Rome at some of the city’s most scenic locations, and a Bellissima Experience with a top Italian fashionista that features “the works”— everything from wardrobe styling to jewelry, and hair and makeup by a celebrity artist. Additionally, its new Rome for Repeat Visitors Guide features Rome’s history and culture at under-the-radar museums, parks, palaces, and churches.

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