Published on : Saturday, January 29, 2022
The Singapore Tourism Board (STB) has joined forces with five tourism industry associations to launch the Safe Itinerary Guide and “Experience Singapore!”
Compendium, which provides safe travel guidelines and itineraries for the tourism sector as Singapore prepares to welcome more international travellers.
These two resources aim to help the industry design and deliver innovative experiences that are in line with new traveller demands, and are the result of private-public partnerships between STB and the National Association of Travel Agents Singapore, Association of Singapore Attractions, Singapore Association of Conventions & Exhibition Organisers and Suppliers, Singapore Hotel Association and Society of Tourist Guides Singapore.
The Safe Itinerary Guide provides strategies to help tourism businesses better understand their consumers, so that they can personalise travel itineraries based on traveller profiles.
It also outlines how businesses can design safe and engaging visitor journeys, while highlighting key capabilities such as data analytics and design thinking, which are needed to respond to future challenges.
For example, tourism businesses are encouraged to explore cross-sector partnerships with healthcare providers to give travellers added assurance during their travels, or gamify their offerings to keep travellers engaged.
Key information from the guide will also be shared with overseas travel businesses and partners.
Meanwhile, the “Experience Singapore!” Compendium consists of tourism and lifestyle offerings for leisure and business travellers across various price points and interests.
This was also developed in partnership with the five tourism associations, who engaged their members to design and curate experiences for various customer segments.
Examples include aviation experiential workshops, virtual reality flight simulator experiences, augmented reality art experiences, and back-of-house tours.
Some of these experiences have already been incorporated by the providers into itineraries for visitors coming to Singapore on the Vaccinated Travel Lanes.
The Compendium even provides travel intermediaries with helpful information on healthcare services, such as polymerase chain reaction tests and telemedicine consultation services.
Kenneth Lim, director, travel agents and tourist guides, STB, said as international tourism gradually resumes, consumers will have to navigate various health and safety requirements when planning their travels.
STB has worked closely with their tourism partners to put these resources together, so that they can design travel itineraries that add value and reduce friction for their customers. They hope that these resources will be useful as Singapore progressively reopens our borders.
Tags: Association of Singapore Attractions, National Association of Travel Agents Singapore, Singapore Association of Conventions & Exhibition Organisers and Suppliers, Singapore Hotel Association (SHA), Singapore Tourism Board (STB), Society of Tourist Guides Singapore