US’ Abercrombie Kids unveils all-new 2022 denim collection




US’ Abercrombie Kids, a division of Abercrombie & Fitch, has announced the launch of its 2022 denim collection, complete with brand new options for fit and sizing. The updated assortment, which is based on direct feedback from parents and kids, now includes short, regular and long lengths in all sizes and waistband adjusters in every single pair.

Additionally, the denim collection has expanded its size range and the brand now offers sizes 5/6 to 17/18. With these adjustments, Abercrombie Kids aims to make sizing easier and shopping more enjoyable for the entire family. The updated denim collection is nearly two years in the making and was fit tested by more than 300 kids of different ages and sizes—delivering a collection truly made to fit more kids, more comfortably, the company said in a media statement.

US’ Abercrombie Kids, a division of Abercrombie & Fitch, has announced the launch of its 2022 denim collection, complete with brand new options for fit and sizing. The updated assortment, which is based on direct feedback from parents and kids, now includes short, regular and long lengths in all sizes and waistband adjusters in every single pair.

“After interviewing more than 1,000 parents, kids and associates about what they would change in the kids’ clothing marketplace, the message was clear—shopping for kids denim can be a frustrating experience as waist size, typically based on age, often dictates the length. Age is just one factor in finding the right fit, but by introducing multiple lengths, expanding the size range, and including waistband adjusters in every pair, kids can now enjoy the same experience as adults: find a waist size, find a length, and enjoy their comfiest denim fit,” Kelly Hall, SVP and general manager of Abercrombie Kids, said.

“We know that kids grow at their own pace and sometimes, sizing can be a challenge. Sizing up can lead to jeans that are too long or sizing down can lead to jeans that are too short. Our new fit and size options were designed to fix that problem. Kids deserve clothes that make them feel empowered and well-fitting pieces designed to fit them exactly as they are can help do just that,” Carey Krug, SVP & head of marketing, Abercrombie Brands, said.

Fibre2Fashion News Desk (GK)





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