Where are the marketers if the eyes are on TikTok? This post will explain why TikTok is the peak of organic content on social media, how to join the conversation genuinely, and how to quit generating advertising and start making TikToks! As a TikTok manager, these are my best tips for developing a successful brand or business account.

What Makes TikTok the Peak of Organic Content Platforms?

TikTok is one of the most popular organic content platforms on the internet. It has a unique algorithm that allows users to easily create and share viral videos and trends. This algorithm is what makes TikTok stand out from other social media platforms when it comes to organic content.

The algorithm takes into account user engagement, video views, likes, comments, shares and more. With this data, the platform can determine which videos are likely to become viral and which are not. Additionally, it also looks at user behavior to identify what kind of content they prefer in order to better serve them with relevant content.

By understanding how the TikTok algorithm works for organic content, users can create more effective videos that have a higher chance of going viral. Additionally, there are some best practices for organic reach on TikTok such as creating engaging captions and using hashtags strategically that can help boost your reach even further. Moreover, you should also get more and more TikTok views and purchase TikTok followers when needed.

Now let’s study what makes TikTok a distinguishing platform that can help marketers and individuals grow their businesses.

Win Fans, Not Customers

When starting an organic TikTok account, brands often mistake fans for customers. TikTok marketing is like networking at a party. Winning followers is like being so engaging, hilarious, and friendly at an event that people follow you on Instagram on the way home.

TikTok followers may never buy from you, but they may be your most influential brand evangelists. Their duties? Talking is fun. Whether producing a video, duetting, stitching, commenting, or liking, TikTok is about the conversation. TikTok fans are won by good comments.

Expand Your Brand

Native users of TikTok use its language and sense of humor to communicate in platform-specific subcultures. Users love brands acting like them on this cheekier social media site (like humans rather than brands). You may need to break brand boundaries more than ever here.

If you’re new to TikTok, trust your team’s content judgments. In three years, I’ve launched seven TikTok accounts for brands. Those that didn’t want to use native messaging struggled with the algorithm. After discovering repurposing material from other platforms wouldn’t work, the company allowed me greater creative flexibility, which improved content and viewership. Before launch, social media managers, brand managers, and CEOs should have an internal kick-off session to set brand boundaries. Finally, let TikTok staff create content, manage communities, and make decisions.

Use content pillars as themes

When brainstorming content, use your content pillars as themes. You presumably defined them for other organic calendars on Facebook, Instagram, or LinkedIn. Answer: how do we entertain that person?

Maintaining your brand while adapting your content pillars to TikTok is key. Here are two top #TokTips for content brainstorming:

Find the commonalities in as many videos as possible

This method yields the most viral niche video ideas. TikTok provides the recipe for an algorithm-friendly video! Study the editing, movement, length, text, opening hook, and music of these outstanding videos. Change the idea. How can you make the idea more unique, focused, and controversial? TikTok users and the algorithm prefer originality and authenticity.

Timing Matters

Posting time affects TikTok viewers. Post when people are online. If your TikTok has high view-through and engagement in the first two hours, it leaves testing and is distributed to a wider audience. Your video should gather momentum if audience tests engage 10%.

Short attention spans enhance TikTok video starts. First impressions matter. Start with controversy, emotion, or anything to avoid “the millennial pause” in your video.

For future analysis and growth strategy, use Creator Tools Analytics. Engagement, follower growth, and my favorite—followers online—will be shown.

© 2023, Missali Zaali. All rights reserved.